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Global Happiness Report
Majority of Global Citizens (75%) are Happy Despite Gloomy Economic Sentiments
`Very Happy' Cohort (20%) Down Two Points Since December 2012 -
Why Use Norms in Advertising Research?
Your marketing department spends a lot time, resources and money building a marketing strategy, developing advertising creative, and buying media to reach your target consumers. You conduct research during the creative development phase to test your ad in order to understand its potential and you track the ad once it's in market to quantify the impact on your business.
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Case Studies For Innovation In The Financial Services Sector
At Ipsos, we are focused on the innovation of our Financial Services clients.
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Seven in Ten (70%) Americans Plan on `Giving Back' This Holiday Season
On the Verge of Black Friday, Three Quarters (72%) Indicate They Would Shop More Often at a Store That Gives Back
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A Dialogue about Socialogue: What Global Consumers Are Thinking
For the past two years, we've been producing a weekly study of global consumer attitudes, behaviors, and values on a variety of topics relevant to our world. We call it Socialogue and you should think of it as a global snapshot of some of the issues and questions you are facing with your brands. From marketing to social media, from pricing to technology, from shopping habits to what motivates their shopping habits, Socialogue offers a quick litmus test on consumers in over twenty of the largest markets in the world.
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Affluent Population Grows Larger, Wealthier, and More Engaged with Media
Digital Media Use Grows Sharply, But Largely Supplements - Rather than Replaces - Traditional Media Use
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Finding Hidden Winners First: How to Identify Great Ideas before Your Competitors
Innovation Research Advice for Marketers of Financial Services, Durables, Technology, Health and Other Services
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Ipsos UU Boosts its Depth, Commitment to Clients through Two Strategic Hires
Jeff Borcherding and Melanie Dowe Join Ipsos' U.S. Qualitative Research Practice
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Socialogue: Uh-Oh, I Think I Have...
Global — Rash? Google it, Bing it, Yahoo! it. Vaccinations needed for overseas travel? Strange tingle in your arm? See what you can learn online.