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Is Your Brand Truly Consumer-Centric?
This article discusses the challenges of being too brand-centric in the hope that readers might think more about their consumers, and less about their brand.
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Over Seven in Ten Adults Feel that the Economy Is in Bad or Terrible Shape
Nearly a Quarter Are Concerned about Being Able to Buy Everything They Need in the Coming Months
Yet Many Are Gearing Up for Holiday Shopping, with One in Six Starting before Summer's End -
Many Parents Likely to Have Already Started their Back to School Shopping
Clothing, School Supplies and Shoes Tend to Account for Most of Their Back to School Budgets
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Kimberly-Clark Corporation to Become Duke-Ipsos Board Member
Duke-Ipsos Research Center Announces Kimberly-Clark to Join as the Eighth Board Member
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On the Heels of the Bangladesh Building Disaster: Six in Ten in 16 Developed Nations Hold Contracting Companies (61%), Local Authorities (58%) Responsible...Eight in Ten (82%) Say Work Conditions are Exploitative
Seven in Ten (69%) Willing to Pay Extra to Improve Worker Conditions, But Only Four in Ten (39%) Confident Extra Money Will Actually Be Used For That Purpose
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Safeway To Collaborate With Shopping Research Center
Duke-Ipsos Research Center Announces Safeway to Join as Retail Board Advisor
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Quality Time with Family is the Father's Day Gift that Most Adults Plan to Give, and the one Dads are Most Hoping to Receive
Ties and `#1 Dad' or `World's Best Dad' T-shirts are Least Hoped-For Presents by Dads