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Ipsos Recasts Spergel to a Starring Role in Television Research
Ben Spergel Named Senior Vice President, Television Insights with Ipsos OTX MediaCT
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Understanding the Wallet Allocation Rule for Wallet Share to Drive Business
Ipsos Loyalty Research Experts Help Develop and Launch the New `Wallet Allocation Rule'
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Grow Your Share With The Wallet Allocation Rule
Listen to this recorded webinar to learn about The Wallet Allocation Rule, which was featured in the October 2011 issue of the Harvard Business Review.
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New Study Shows that Owners of Both a Smartphone and a Tablet Spend More Time and Money on Mobile Shopping
Research from PayPal and Ipsos OTX MediaCT Highlights Opportunity for Retailers to Take Advantage of M-Commerce Momentum Among "Dual Owners" of Tablets and Smartphones in the U.S.
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American Parents Stress Importance of Their Role in Teaching Kids about Money Management, But Most Aren't Having Regular Discussions
Parents Believe Their Children Should Learn Money Management at an Earlier Age Than They Were Taught as Kids
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Customer Loyalty Isn't Enough. Grow Your Share of Wallet
Co-authored by Ipsos Loyalty's Alexander Buoye, Vice President of Analytics, and Timothy Keiningham, Global Chief Strategy Officer & Executive Vice President, along with two other esteemed colleagues, this paper introduces the Wallet Allocation Rule, a revolutionary methodology for linking customer loyalty information to share of wallet.
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25,000 Reasons to Trust the Performance of the Ipsos Vantis Database
Concept Testing Database Sets New Milestone
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RBC Consumer Outlook Index: Consumer Confidence Remains Flat after Recent Drop-Off
Stock Market Volatility has had Litte Effect on Investment Habits
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McLaren to Orchestrate Syndicated Product Development at Ipsos
Mark McLaren Joins Ipsos OTX MediaCT's Syndicated Services Team as Vice President