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Two in five Americans plan to watch the Oscars
But the same amount say they have never seen the nominated films
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Data Dive: Looking back at how the world was feeling as the COVID-19 era dawned
In five infographics, we dive into people’s views on everything from the efficacy of self-isolation to closing country borders in the immediate wake of a global pandemic being declared three years ago this month.
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How people think about gender equality
This week we take a look at how gender and age frame attitudes and approaches to gender equality in the U.S. and around the world.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Most Americans say it is inappropriate to discuss a woman’s prime years on TV
Yet a majority agree with a recent statement that a woman is in her prime in her 20s, 30s, and maybe 40s
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Americans divided on whether "woke" is a compliment or insult
A new USA Today/Ipsos poll finds that most Americans consider “wokeness” to be an awareness of injustices, not a reason to police others’ words
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Reuters / Ipsos Core Political Survey: Presidential Approval Tracker March 2023
President Biden's approval rating remains low, and a two-thirds believe the country is headed in the wrong direction.
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Insights and solutions to help you be more inclusive
Ipsos is committed to helping organizations create more inclusive products and services and communicate in a way that better recognizes, engages and represents all women.
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Exploring the nuances: How Gen Z females differ in behaviors and values
A deep dive into digital behavioral data reveals key differences that separate Gen Z females living in the USA from those living in Europe.
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Four in five Americans have a favorable opinion of social workers
New National Association of Social Workers survey conducted by Ipsos also finds that social workers improve the situations of those that receive services from them