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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
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Are Automakers Overlooking the Journey While Focusing on its Self-Driving Destination?
New Ipsos study reveals most Americans simply enjoy the act of driving their vehicle
Benchmarking & In-Market
Measuring up to customers’ expectations and vehicle ownership position.
Monitoring Quality
Empowering auto industry decisions through credible, meaningful and easily accessible customer based information.
Market Launch
Final product launch preparation post design freeze to validate product, target, pricing, and communication strategy.
Automotive User Experience tests
How to improve driving and in-car user experience (UX).
Concept and Product Success
Changing future vehicle concepts and communication to meet consumer needs.
Early Stage
How to make future vehicle and mobility concepts successful.
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Mackey Appointed to Lead Ipsos UX Business, One of the Largest UX Groups in North America
The role that User Experience plays in product and service design cannot be overstated
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Most Car Owners/Lessees Agree That Today's Vehicles Could Be Considered Technological Devices
Thinking About Technology that Allows for the Collection and Transmission of Driver and Vehicle Data, Nine in Ten Believe the Vehicle Owner Should Control Who Has Access to the Data