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London takes first place in 2025 World's Best Cities report
The definitive benchmarking of global cities, produced by Resonance with research by Ipsos, surveyed more than 22,000 people in 30 countries to find the best of the best.
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Pure Protein: Powering Up Beyond the Gym
Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.
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Few Americans support pardoning January 6th protestors, restricting women from combat
New Scripps News/Ipsos poll also finds that post-election, half of Americans believe their financial situation will be better a year from now
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Julia Glidden Appointed as Group President of Ipsos Public Affairs U.S.
Michael Link transitions to new role as Chief Research & Operations Officer, Clifford Young continues as President, Polling & Societal Trends
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How brands can appeal to Gen Z’s desire to ‘live for today’
Why focusing on future benefits, like with sustainable products, may not be the most compelling angle for brands trying to connect with younger consumers
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Shifts: Robotization, sustainability and protectionism
Ipsos Strategy3’s Trevor Sudano looks at the innovations and adaptations that could transform tomorrow’s planes, trains and automobiles (along with their cargo and passengers).
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What supply chain logistics can learn from the sharing economy
From AI-powered route optimization to sharing-economy inspired networks, the future of logistics is digital. Penske Logistics’ Andy Moses explains how data and emerging technologies will help businesses stay competitive in an increasingly complex supply chain landscape.
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How research helps brands reinforce value to cost-conscious customers
Tightened budgets and heightened costs are making Americans rethink how they spend on a variety of products and services. Ipsos’ Jeff Repace explains how customer experience research can help brands understand value perceptions.
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Lisa Gudding, president of strategic growth at Ipsos, joins the Insights Association’s Board of Directors
Appointment serves to recognize Gudding’s leadership in the insights industry