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New report from Ipsos ranks winners in the Retail Petroleum and Convenience Store sector — and how competitors can get ahead
Ipsos’ newest Petro-Convenience Experience Excellence Competitive Benchmark Report identifies the perks and pain points that make or break the forecourt through backcourt customer journey
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How to monetize content in a privacy-focused future
Platforms and advertisers alike face a shake-up in audience measurement — but they stand to gain ground if they adapt and evolve, says the Advertising Research Foundation/CIMM's Tameka Kee. Here are the steps that brands can take to prepare for that future.
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Have shortages conditioned us to pay more for groceries?
Americans are generally against paying surge pricing, according to the Ipsos Consumer Tracker – but there are a few areas where people are more willing to pay. Among the most interesting: One in five people say they would pay an additional fee for groceries or food items that are facing shortages.
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Here’s how people are spending their grocery dollars
Most Americans report spending more on groceries this year and importantly almost no one reports spending less, according to the Ipsos Consumer Tracker
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Pet ownership is more work and more costly than Americans anticipated
Three in five Americans with pets say owning a pet costs more than they expected, according to new data from the Ipsos Consumer Tracker.
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Biden’s inflation orphans
Below are five charts on the economy, Harris’ proposal to eliminate federal taxes on tips, and where that might land her on the economy
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Americans increasingly concerned about inflation as U.S. election nears
50% of people in the U.S. now say the cost of living is the top concern for their country as persistent fears about a recession hang overhead.
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Americans say they're dining out less. Here's who's cutting back the most.
The latest data from the Ipsos Consumer Tracker reflects a downturn in spending on fast food. But where is that trend strongest — and what's the luxury that the fewest Americans are cutting back on?
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Five things to think about when it comes to the Israel-Iran confrontation
Below are five charts on points you need to know about the Israel-Iran confrontation, the risk of a regional war, and where the U.S. is situated in this
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Here's why younger shoppers still hit the mall
New data from the Ipsos Consumer Tracker indicates that it’s older Americans, not younger ones, who have dropped the mall completely. Read on to hear why — in Gen Z's own words.