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Meet the hosts most likely to influence your holiday gatherings
Starbucks was playing Christmas music as early as last weekend and Home Depot displayed decked out trees before that. The holiday season that drives the nation’s economy is here.
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Americans are Highly Engaged in the Arts
A Majority Believe That the Arts Promote Personal Well-Being, Help Us Understand Other Cultures in Our Community, Are Essential to a Well-Rounded K-12 Education, and That Government Has an Important Role in Funding the Arts
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Are smart speakers helping Americans warm to automation?
How can you build a market for a cutting-edge product in an emerging field when people widely distrust it?
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Most Physicians Wish They Could Spend More Time with Patients & Truly Get to Know Them as People
However, A Majority Admit That They Often Find Themselves Writing Prescriptions or Referring Patients Due to Time Constraints
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A Majority of Americans Use Apps to Watch Streaming Content on Their Televisions
Men, Younger Adults, Higher Income Earners, and Those with a College Degree Are Among Those Most Likely to Use a Variety of Streaming Apps
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Rather Than Creating a Divide, Technology Gives Families More Opportunities to Connect
Half (51%) of American Families with Children Under 12 Say They Consume Content Together on a Shared Platform in the Same Room
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For Those Under the Age of 55, Music Is Found to Be Just as Motivating as Coffee On a Typical Monday
Music Significantly More Likely to Motivate Millennials Who Feel They Have Little Motivation
Compared to Older Adults -
Advertising on Video-On-Demand (VOD) Service May Find a More Engaged Audience Than on TV Alone
Ipsos Study Finds Higher Viewership and Advertising Recall Among Viewers of TV and Music Choice VOD Service Compared to TV Only
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Framing With Competitive Context
Behavioral Economics (BE) is the application and study of psychological, social, cognitive and emotional factors on our decision making.
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Among Affluents, Xers Outnumber Boomers for the First Time Ever: "Generational Changing of the Guard" Reflects Fundamental Demographic and Marketplace Shift
New survey also reveals how multiple media platforms extend the reach of media brands by an average of 50%