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How global companies can make a local difference on sustainability
Global brands can make a big impact on big problems — but people also need to know that their choices matter at the local level, says Westin Grabow, director of innovation at Diageo.
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Ipsos Answers Esomar’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
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People are less concerned about the pandemic than ever
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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The Community Uprising Marketing Retreat
Join Ipsos’ Jola Burnett who will be one of the main presenters at The Uprising — an intimate, private marketing retreat focused on the concepts and skills needed for leaders to conquer what is next.
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Ipsos gift to MSU’s School of Packaging will create a new home for packaging collection
In-kind gift will bring the NewProductWorks collection to Michigan State’s renowned packaging program
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[WEBINAR] What the Future: Purpose
Join us on April 4 to hear how social change, technological advances, political backlash and more will shape the future of corporate purpose, and what that means for brands and services, from consumer goods and luxury to entertainment and wellness.
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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U.S. Travel Association Consumer Quarterly Tracker – Q1 2023
This Ipsos Poll was conducted on behalf of the U.S. Travel Association January 13 - January 22, 2022, by Ipsos using the probability-based KnowledgePanel® – a division of Ipsos.
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Pharma knocks tech off the top spot as most trusted industry in Ipsos' latest global report on Trust
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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What tabletop games need to win the parents of tomorrow
Will board games need to adapt to win over the parents of tomorrow? Gamewright’s Jason Schneider discusses the future of tabletop gaming.