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Cornhole and bowling are the sports most Americans played last year
New Ipsos sports poll also finds that Americans view player safety and injuries as the main issue facing the sports world today, but they also want games to continue, within reason, after a player’s injury
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Adding AI to ads, search and social media drastically lowers Americans’ trust
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Ipsos Creative Excellence Awards: Super Bowl LVII
Listen in as our experts provide a more robust and nuanced picture of Super Bowl advertising success.
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[WEBINAR] Ipsos Creative Excellence Awards: Super Bowl LVII
Join Ipsos experts to learn from a more robust and nuanced picture of Super Bowl success.
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Betting on sports betting growth
Below in five charts we explore the new frontier of legalized sports betting.
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Sports betting is everywhere. How do Americans feel about it?
Sports bettors are some of the biggest fans of the sporting world. But the public isn’t fully sold on legalizing sports betting. Here’s what exclusive Ipsos data finds.
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Sports gambling growth driven by small group of highly engaged sports fans
New Ipsos poll finds that support for sports gambling is mixed among all Americans, but bettors see it as a way to increase engagement in sports
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Ipsos Update - February 2023
Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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UNH SUMMIT FOR MARKETING & ADVERTISING CAREERS
Don’t miss your opportunity to hear from Ipsos’ Michelle Vangel, SVP Social Intelligence & Analytics, who will take part in a panel discussion with other Marketing Industry Leaders
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What the Future: Play
Revisit our on demand webinar featuring insights and tips for ways that brands can support players and fans alike!