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Sports betting is everywhere. How do Americans feel about it?
Sports bettors are some of the biggest fans of the sporting world. But the public isn’t fully sold on legalizing sports betting. Here’s what exclusive Ipsos data finds.
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Sports gambling growth driven by small group of highly engaged sports fans
New Ipsos poll finds that support for sports gambling is mixed among all Americans, but bettors see it as a way to increase engagement in sports
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Ipsos Update - February 2023
Luxury, generation Z, the war in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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UNH SUMMIT FOR MARKETING & ADVERTISING CAREERS
Don’t miss your opportunity to hear from Ipsos’ Michelle Vangel, SVP Social Intelligence & Analytics, who will take part in a panel discussion with other Marketing Industry Leaders
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What the Future: Play
Revisit our on demand webinar featuring insights and tips for ways that brands can support players and fans alike!
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One year in, global public opinion about the war in Ukraine has remained remarkably stable
Despite some softening, support for Ukraine is still strong across western countries.
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How traditional sports can thrive in a changing world
Nina Johnson-Pitt, a senior strategy executive with Little League International, explains how youth sports leagues can stay fun and relevant for the next generation.
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Play
Play isn’t just fun and games — it’s a serious business, and its future will impact sectors spanning food, spirits, sports, streaming, toys, retail and more. What will that mean for the ways we watch, shop, and have fun?
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What shifts in the ways we play will mean for players, fans and brands
The future of play faces multiple inflection points. Will forces like climate change, technology, and inequality spawn new ways to play, or kill traditional ones?
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What draws the line between play and competition
From blood doping to high-altitude training, how will our views on performance enhancement change in the future? Synthetic biology pioneer George Church explains.