What the Future: Play

The future of play faces multiple inflection points, most often driven by technology. Factors from climate change and increasing emphasis on competition over fun and fairness could spawn new ways to play or kill traditional ones. What will that mean for how people socialize and bond and how brands support the ways they play, watch and shop? How will traditional sports continue their pipeline of players and fans in a world where esports and extreme sports become college scholarship pathways? And what is considered safe and fair when it comes to tapping the human genome to level the playing field?

Revisit our on demand webinar exploring our growing reliance on screens for our daily leisure hours and people’s outlook about the future of play from player equity to cost to fairness.

Editor, Matt Carmichael, guides you through the exclusive data from our Future of Play study and interviews with experts:

• Jill Giefer, head of enterprise research and experience measurement, Best Buy
• Jeannail Carter, pro video game player, Twitch ambassador
• Nina Johnson-Pitt, senior strategy executive, Little League International
• Jason Schneider, vice president, product development, Gamewright
• George Church, Ph.D, geneticist and professor at Harvard University and MIT

You’ll hear tips for ways that brands can support players and fans alike!

Don't forget to also sign-up to receive our What the Future newsletter - a monthly dispatch from the future with exclusive data, and expert insights from Ipsos and other leading-edge companies, digging into the trends that will shape the world in the months, years and decades to come.