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Research Tool Builds Better Value for Advertising and Branding
Ipsos ASI Strives for Better Results with Updated Brand Value Creator (BVC)
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Better Measurement for Stronger Brands
"Not everything that can be counted counts, and not everything that counts can be counted." – Albert Einstein
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More than 1 in 4 Americans Pay for Vacation Using Credit
A Third of Adults Plan to Spend at least $1,000 per Family Member this Year
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Many Americans Get Early Start on their Summer Vacation, as Vacation Deficit Shrinks Across the Country
Nearly Half (47%) of Americans Turning to Social Network Sites for their Summer Travel Inspiration
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Quality Time with Family is the Father's Day Gift that Most Adults Plan to Give, and the one Dads are Most Hoping to Receive
Ties and `#1 Dad' or `World's Best Dad' T-shirts are Least Hoped-For Presents by Dads
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