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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
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ChatGPT and the rise of generative AI
It is our intent to put in perspective the opportunities while recognizing some of the limitations in implementing ChatGPT, LLMs, and Generative AI more generally.
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Business travel isn’t bouncing all the way back
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Most Americans believe the federal ruling to suspend FDA approval of mifepristone is politically motivated
Few trust the Supreme Court to remain neutral and impartial in future cases surrounding abortion
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Energy Outlook: Clues to the sector’s future from Ipsos Global Trends
Innovation and change are here for the energy industry, but the transition to new forms of energy will not be overnight, and will not happen without challenges. Dig into our new report to find out more.
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Many Americans trust federal agencies
Though, opinion on federal agencies cleaves along partisan lines
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Americans not optimistic about U.S.-China Cooperation
Most Americans characterize U.S.-China relations as bad.
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Sports (and sports fandom) in America
Featuring guest speakers from NBC Sports, revisit our webinar to hear research insights into how the public approaches such a significant part of life, and tips for policymakers, advertisers, and brands.
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Americans hold mixed views on the expulsion of two Tennessee lawmakers
New USA Today Ipsos poll finds fewer than half are aware of the recent events that led to their removal
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How brands can show a sustainability commitment in 2023
Implementing sustainable practices is no easy feat and often takes years. But brands must understand consumer priorities and show a commitment, no matter how formidable the challenge.