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Ipsos Appoints Jacob George as Executive Vice President and Leader of U.S. Automotive Quality Practice
George to help Ipsos move forward in changing the game in Automotive Quality Measurement
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First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category
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On the Road to Automotive Advancement
In our latest Thought Starter, we hit the road to find out what Americans really think about changes in the automotive industry.
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Affluent Americans in the Drivers’ Seat
Don’t finalize your automotive marketing plan until you’ve watched this webinar.
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[WEBINAR] Affluent Americans in the Drivers’ Seat
Join Ipsos for a complimentary webinar we explore the evolving Automotive market. This webinar will feature insights uncovered by our Q3 2018 Affluent Intelligence study of the category, with implications for the future and opportunities for media and messaging.
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Quality Inspections
Your automotive design process requires input from many stakeholders, including your target customers.
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Ipsos bolsters its Automotive Advisory Services
Ipsos adds automotive veteran David Letson to lead their Product Quality and Performance Automotive Quality Advisory Services
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Ethnography: an Unfiltered View of Reality
Learn more about why ethnographic research is ideal for exploring cultural practices, rituals, consumer behavior, routines and social norms.
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Are we headed for a car-culture war?
Futurists and technologists promote a vision of the autonomous future that is shiny and bright. While that vision might come to pass, there’s a reality that it overlooks. We are a divided, tribal and political people. There are no signs of middle ground on issues spanning from abortion to education to gun control. So why should we expect self-driving cars, which portend such a huge change to our way of life, to be any different?
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U.S. and Canada among most skeptical of Autonomous Vehicles
In the U.S., political divides hint at an impending car-culture war