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Making Belonging Joyful: Inclusive representation in advertising to grow brands
A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.
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Sports in America: What we play, what we watch, what we agree on—and what we don’t
New Ipsos research explores what sports and sports fandom looks like in America today and how controversies in sports can reflect a broader political and social divide in American society.
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Cornhole and bowling are the sports most Americans played last year
New Ipsos sports poll also finds that Americans view player safety and injuries as the main issue facing the sports world today, but they also want games to continue, within reason, after a player’s injury
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Sustainability Advertising: How empathy and credibility can help you get it right
We go under the hood with seven in-market ads to help brands understand how to craft successful sustainability messaging with a blend of empathy and believability.
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
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[WEBINAR] Short Form Videos: Tips for Brands & Advertisers
Join Ipsos experts from our Media & Entertainment Platforms (MEP) Service Line for our latest insights exploring consumer usage and attitudes, as well as tips for brands on ways to increase and grow consumer engagement.
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THE QUIRK’S EVENT 2023: Los Angeles
The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field.
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What shifts in the ways we play will mean for players, fans and brands
The future of play faces multiple inflection points. Will forces like climate change, technology, and inequality spawn new ways to play, or kill traditional ones?
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Why games will remain social even if we play apart
Fun and games play an important part in our lives — but how will this change as technology evolves? Best Buy’s Jill Giefer considers how we’ll play and socialize in the future.
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How we’ll compete (and watch) in digital play
From Twitch to tournaments, esports players have increasingly large audiences – and like traditional athletes, they have a responsibility to act as role models, says pro player Jeannail Carter.