[WEBINAR] Diversity in the Creator Economy

As the world becomes more aware of the importance of authentic representation of diverse communities, it’s important to understand not only the changing composition of the population but also the way creators and audiences identify with the world around them. With cross-cultural identities becoming more recognized as indicated by a 276% increase in Americans classifying as multiracial in the US census from 2010 to 2020, consumers expect to see their racial/ethnic group authentically reflected in society as well as the content they are exposed to on social and video platforms. 

Please join us as we present findings from recent Ipsos research on Creators’ experiences and platform’s role when it comes to diversity, equity, and inclusion. Leading the session will be April Jeffries, President, Global Ipsos Ethnography and Immersion, Janet Buczek, SVP Ipsos Media and Entertainment Platforms, Manual Garcia-Garcia, Global Lead Ipsos Neuroscience.

Among the things that attendees will learn:

• What is the demographic profile of content creators and what does this mean for users’ ability to connect with creators like them?
• What is the role of intersectionality among content creators?
• What are the experiences of content creators when it comes to DEI?
• What is the role of modelling behavior and impact on users’ decisions?
• What is equality vs. equity and why is this important?
• How can the voices of those in the margins be elevated to prompt creativity and innovation?
• What can platforms do to promote equity and inclusivity?

Don’t miss out - register today! Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.

Access Recording