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Welcome to the Metaverse
Our latest paper explores what it is now, what it will become and how you can be a part of it.
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SeeHer and Ipsos show how positive depictions of females in advertising can lead to superior business outcomes
SeeHer, in partnership with Ipsos, built a predictive, data-driven model that enables brands to forecast the impact of their ads during the development stage
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Social Commerce: Innovation, Inclusion & Insights
Revisit our virtual roundtable discussion about shaping, designing, influencing, and delivering on social commerce.
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Hispanics are gaining wealth in America
Brands looking to target affluent Hispanics should keep in mind the diversity within this subgroup and the role that culture, identity and language play in their lives.
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How augmented reality will make shopping more personal
Augmented reality will make online shopping streamlined and social, says Doug Frisbie, vice president of global business marketing for Snap.
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How Affluents Navigate the Ever-Changing Media Landscape
Revisit our on demand webinar to hear new findings from our latest research on the state of the evolving relationship Affluents have with video and audio streaming media.
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What the Future: Reality
Revisit our foresight webinar to hear new data and interviews with industry experts about the future of reality – and what that means for brands.
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Predictive Drivers for Gender Equality Success in Advertising - A webinar in partnership with ANA, SEEHER & IPSOS
Join Ipsos’ Rachel Rodgers who will take part in the SeeHer’s GEM® (Gender Equality Measure™) predictive drivers webinar on October 12.
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How inclusion can help immersive media scale
Cathy Li, the World Economic Forum’s head of media, entertainment, and sports, discusses why the metaverse must value accessibility and inclusion from the start.
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Will viewers cross over to immersive content?
New technologies could transform the interactivity between TV, film, and audiences, says Warner Bros. Discovery's Vera Chien.