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Most Americans not worrying about COVID going into 2022 Holidays
Axios-Ipsos Coronavirus special edition finds half of Americans say they are back to pre-COVID routines
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
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A Toast to the Holidays: Wine + Spirits Consumption Among Affluent
Revisit our on demand webinar exploring the immense importance of Affluent Americans to alcoholic beverage marketers and the industries that support them.
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Design Thinking for Immersive Experiences
Listen in as we discuss key UX-design principles for immersive, Web3 experiences to support designers and technologists as they create solutions for new platforms and leverage this emerging technology.
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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What the music industry has that politics doesn’t
This week we spend time looking at entertainment, politics, and the staying power music has with us.
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Welcome to the Metaverse
Our latest paper explores what it is now, what it will become and how you can be a part of it.
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SeeHer and Ipsos show how positive depictions of females in advertising can lead to superior business outcomes
SeeHer, in partnership with Ipsos, built a predictive, data-driven model that enables brands to forecast the impact of their ads during the development stage
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Social Commerce: Innovation, Inclusion & Insights
Revisit our virtual roundtable discussion about shaping, designing, influencing, and delivering on social commerce.
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Hispanics are gaining wealth in America
Brands looking to target affluent Hispanics should keep in mind the diversity within this subgroup and the role that culture, identity and language play in their lives.