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Americans’ perceptions of election security vary by primary media source
New Ipsos poll also finds media source divides Americans’ views on who will win the election
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People want more affordable housing where they live
The cost of housing has come up frequently on the 2024 campaign trail. The Ipsos Consumer Tracker takes a closer look at what Americans think.
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Food
Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future lays out how food makers to packaging companies to appliance makers can thrive in these changes.
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How obesity drugs, politics and climate change are shaping the future of food
In the six years since our first Food issue, several of What the Future’s future scenarios have come to fruition. Editor Matt Carmichael looks at those shifts and others that will shape the decade to come, from obesity medications to politicization.
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How institutions and policy can lead to healthier, more sustainable food
Kate MacKenzie, director of the New York City Mayor’s Office of Food Policy, explains what it takes to feed 1 million school children at scale — and how institutions can influence healthier eating for people and the planet.
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How food companies can meet diners’ needs everywhere
Ipsos’ Anne Hunter explains how food manufacturers can maximize sales in every environment by understanding the distinct needs of consumers and professional food buyers.
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Future Jobs to Be Done
Americans’ food and drink habits are tied to specific needs or wants. Ipsos Strategy3’s Matt Palmer gives examples for brands and manufacturers that fulfill their future needs.
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[WEBINAR] What the Future: Food
Join us for our What the Future: Food webinar for exclusive polling data on nutrition, sustainability, diets and consumer spending
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Even high earners are spending more on private-label goods. Here’s why.
According to the Ipsos Consumer Tracker, many Americans — including a third of high earners — are increasing their spending on private-label products. Here are some reasons why.
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Has election season affected Americans' finances? What they say depends on their party
Republicans and Democrats generally agree on at least one thing — that, as far as the economy goes, it matters who wins the election. But the latest wave of the Ipsos Consumer Tracker suggests that their outlooks diverge from there.