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How we’ll compete (and watch) in digital play
From Twitch to tournaments, esports players have increasingly large audiences – and like traditional athletes, they have a responsibility to act as role models, says pro player Jeannail Carter.
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Thirsty Habits: Affluent consumption from 2022 points to good times ahead for the drinks industry
As we enter the new year, data from Ipsos’ Affluent Surveys and the Alcohol Consumption Tracker (ACT) tell us that affluent consumers aren’t letting concerns about the economy and inflation dampen their spirits.
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Voices of Ukraine: Documenting Life During Wartime
The fifth installment of Ipsos’ series illustrates the reality of life under blackout in Ukraine today. For this series, we talked to ordinary Ukrainians from different parts of the country to learn about their daily challenges as they navigate life amidst a war.
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[WEBINAR] What the Future: Play
The future of play faces multiple inflection points, most often driven by technology. Factors from climate change and increasing emphasis on competition over fun and fairness could spawn new ways to play or kill traditional ones.
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DEI Leadership: Innovation, Inclusion & Insights
Revisit our recorded roundtable discussion about innovation, inclusion and insights in DEI leadership with some of the most talented experts in the industry.
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Most Americans not worrying about COVID going into 2022 Holidays
Axios-Ipsos Coronavirus special edition finds half of Americans say they are back to pre-COVID routines
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A Toast to the Holidays: Wine + Spirits Consumption Among Affluent
Revisit our on demand webinar exploring the immense importance of Affluent Americans to alcoholic beverage marketers and the industries that support them.
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More than half of adults across 34 countries plan to watch the 2022 FIFA World Cup
Brazil and Germany are most widely expected to be the tournament’s finalists
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Germany finishes first again with Japan and Canada rounding out the top three nations
Germany finishes in first place again, while Japan overtakes Canada for second place. The United Kingdom’s ranking drops again in 2022, moving from fifth to sixth. Russia’s ranking falls to the bottom three nations.