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2022 Holiday Countdown Calendar
As we look back at a year marked with significant challenges, we find many insights and tips that will surely help kick-off 2023 with renewed energy.
Deep dive into each insight by scrolling over our interactive Holiday Advent Calendar!
The 2 most important factors to an enjoyable dining experience: spending quality time with family/friends (52%), and getting most value for my money (45%).
The 2 most important factors to an enjoyable dining experience...
Read our 3 guiding principles that businesses can use as they navigate inflationary times and the resulting shifts in consumer purchase patterns.
Read our 3 guiding principles that business can use as they navigate inflationary times...
Tip #4 when advertising in inflationary times: For value brands, new news is still necessary.
Defending the customer experience during economic uncertainty will help brands weather the storm: just follow these 5 steps.
Defending the customer experience during economic uncertainty will help brands...
Automobile features have come a long way in recent years – but which of these 6 features are consumers most interested in?
Automobile features have come a long way in recent years...
Here’s 7 ways brands can be more accessible today, and why it matters!
8% of purchases for food and beverage, technology and electronics, and apparel and accessories are made online, for in-store pick-up
8% of purchases for food and beverage, technology and electronics...
Only 9% of the Reputation Council members think that addressing society’s problems is solely the responsibility of government.
Only 9% of the Reputation Council members think that addressing society’s problems...
Retail stores are not going the way of the dodo bird. Take a look at the percentage of time consumers spent shopping in-store across these 10 categories.
Retail stores are not going the way of the dodo bird. Take a look at the percentage...
11% of Affluent Americans are Hispanic. Here’s what it means for your brand.
There’s a variance in the portrayal of women across categories and improvement should matter to all advertisers even where the target was traditionally men. For example, only 12% of restaurant ads, 14% of beverage ads, and 15% of home care ads, are in the top third for GEM® - a stark underperformance for these categories.
There’s a variance in the portrayal of women across categories and improvement...
13% of Americans considered buying an electric vehicle in 2018; today that number nearly quadrupled to 49% intending their next purchase to be a BEV.
13% of Americans considered buying an electric vehicle in 2018...
14% of Early Adopters typically purchase their groceries online, pick-up in-store or curbside.
Activists (15%), are the most but smallest segment of consumers who are engaged with environmental sustainability.
Activists (15%), are the most but smallest segment of consumers who are engaged...
16% of Affluent Seniors specifically seek out products that are eco-friendly/sustainable. See how that compares to other generations.
16% of Affluent Seniors specifically seek out products that are eco-friendly/sustainable...
17% of consumers discovered an impulse item, in-store, because it was on display either freestanding or end of an aisle.
17% of consumers discovered an impulse item, in-store...
Employee needs change based on age and life stage. See which benefits are most important to those 18-25, compared to other age groups.
Employee needs change based on age and life stage. See which benefits...
The most popular sports among Affluents are the NFL and the Olympics, but Golf ranks on the list too at 19%.
The most popular sports among Affluents are the NFL and the Olympics...
20% of women ages 18-34 would visit a metaverse experience hosted by a brand.
21 core target consumers took part in this InnoSprint – read about the actionable insight outcomes that came from this study.
21 core target consumers took part in this InnoSprint – read about the...
When looking at the degree to which product features are ‘extremely’ important to Americans, 22% say “how sustainable it is”.
When looking at the degree to which product features are ‘extremely’ important...
23% of consumers don’t expect immediate improvements in customer experience with higher prices. Don’t alienate new and current customers by reducing investments in experience and service.
23% of consumers don’t expect immediate improvements in customer experience with higher prices...
Looking to the future, 24% of younger Americans feel work meetings is ideally suited for the virtual world.
Looking to the future, 24% of younger Americans feel work meetings...
Let’s do great things together.
Happy holidays from your friends at Ipsos.
