2022 Holiday Countdown Calendar

The countdown to the holidays is officially here!

As we look back at a year marked with significant challenges, we find many insights and tips that will surely help kick-off 2023 with renewed energy.

Deep dive into each insight by scrolling over our interactive Holiday Advent Calendar! 

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The 2 most important factors to an enjoyable dining experience: spending quality time with family/friends (52%), and getting most value for my money (45%).

The 2 most important factors to an enjoyable dining experience...

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Read our 3 guiding principles that businesses can use as they navigate inflationary times and the resulting shifts in consumer purchase patterns.

Read our 3 guiding principles that business can use as they navigate inflationary times...

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Tip #4 when advertising in inflationary times: For value brands, new news is still necessary.

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Defending the customer experience during economic uncertainty will help brands weather the storm: just follow these 5 steps.

Defending the customer experience during economic uncertainty will help brands...

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Automobile features have come a long way in recent years – but which of these 6 features are consumers most interested in?

Automobile features have come a long way in recent years...

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Here’s 7 ways brands can be more accessible today, and why it matters!

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8% of purchases for food and beverage, technology and electronics, and apparel and accessories are made online, for in-store pick-up

8% of purchases for food and beverage, technology and electronics...

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Only 9% of the Reputation Council members think that addressing society’s problems is solely the responsibility of government.

Only 9% of the Reputation Council members think that addressing society’s problems...

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Retail stores are not going the way of the dodo bird. Take a look at the percentage of time consumers spent shopping in-store across these 10 categories.

Retail stores are not going the way of the dodo bird. Take a look at the percentage...

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11% of Affluent Americans are Hispanic. Here’s what it means for your brand.

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There’s a variance in the portrayal of women across categories and improvement should matter to all advertisers even where the target was traditionally men. For example, only 12% of restaurant ads, 14% of beverage ads, and 15% of home care ads, are in the top third for GEM® - a stark underperformance for these categories.

There’s a variance in the portrayal of women across categories and improvement...

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13% of Americans considered buying an electric vehicle in 2018; today that number nearly quadrupled to 49% intending their next purchase to be a BEV.

13% of Americans considered buying an electric vehicle in 2018...

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14% of Early Adopters typically purchase their groceries online, pick-up in-store or curbside.

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Activists (15%), are the most but smallest segment of consumers who are engaged with environmental sustainability.

Activists (15%), are the most but smallest segment of consumers who are engaged...

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16% of Affluent Seniors specifically seek out products that are eco-friendly/sustainable. See how that compares to other generations.

16% of Affluent Seniors specifically seek out products that are eco-friendly/sustainable...

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17% of consumers discovered an impulse item, in-store, because it was on display either freestanding or end of an aisle.

17% of consumers discovered an impulse item, in-store...

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Employee needs change based on age and life stage. See which benefits are most important to those 18-25, compared to other age groups.

Employee needs change based on age and life stage. See which benefits...

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The most popular sports among Affluents are the NFL and the Olympics, but Golf ranks on the list too at 19%.

The most popular sports among Affluents are the NFL and the Olympics...

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20% of women ages 18-34 would visit a metaverse experience hosted by a brand.

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21 core target consumers took part in this InnoSprint – read about the actionable insight outcomes that came from this study.

21 core target consumers took part in this InnoSprint – read about the...

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When looking at the degree to which product features are ‘extremely’ important to Americans, 22% say “how sustainable it is”.

When looking at the degree to which product features are ‘extremely’ important...

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23% of consumers don’t expect immediate improvements in customer experience with higher prices. Don’t alienate new and current customers by reducing investments in experience and service.

23% of consumers don’t expect immediate improvements in customer experience with higher prices...

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Looking to the future, 24% of younger Americans feel work meetings is ideally suited for the virtual world.

Looking to the future, 24% of younger Americans feel work meetings...

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Let’s do great things together.

Happy holidays from your friends at Ipsos.

Consumer & Shopper