[WEBINAR] What the Future: Play

The future of play faces multiple inflection points, most often driven by technology. Factors from climate change and increasing emphasis on competition over fun and fairness could spawn new ways to play or kill traditional ones. What will that mean for how people socialize and bond and how brands support the ways they play, watch and shop? How will traditional sports continue their pipeline of players and fans in a world where esports and extreme sports become college scholarship pathways? And what is considered safe and fair when it comes to tapping the human genome to level the playing field?

Join us for our next complimentary webinar exploring our growing reliance on screens for our daily leisure hours and people’s outlook about the future of play from player equity to cost to fairness.

Editor, Matt Carmichael, will guide you through the exclusive data from our Future of Play study and interviews with experts:

• Jill Giefer, head of enterprise research and experience measurement, Best Buy
• Jeannail Carter, pro video game player, Twitch ambassador
• Nina Johnson-Pitt, senior strategy executive, Little League International
• Jason Schneider, vice president, product development, Gamewright
• George Church, Ph.D, geneticist and professor at Harvard University and MIT

Register today and we’ll talk you through ways that brands can support players and fans alike through accelerating change.

Access the Recording