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Why brands should reinvent sponsorships for the digital fandom era
From smartphones to livestreams, our digital-first culture is changing fan experiences, says Verizon's Nick Kelly. To keep up, brands and sponsors should understand how fans want to document and share these events.
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How digital platforms will reshape brands’ roles in fan communities
Digital platforms are transforming how fans curate, connect, and find community. But they're also capable of driving IRL action and engagement, says Pinterest's Nadine Zylstra.
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Why value proposition testing can spark fan loyalty
If they want fans of their own, brands need to start with their value proposition, says Ipsos’ Aron Galonsky. Here’s how testing and refining your core message can unlock lasting customer loyalty.
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How superfan expectations are reshaping brand-fan relationships
Taylor Swift’s Eras Tour affected everything from local economies to regional politics — but it also stands to influence the future of fandom. Journalist and Swiftie Kelsey Barnes gives a crash source in fandom and why today’s artist-fan connections will mean more than merch.
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Implications: Where the opportunities are for…
From crowdfunding to livestreaming, here’s a look at tomorrow’s growth opportunities in the world of fandom.
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America’s global reputation takes a hit
Five charts showing how global attitudes of America’s role in world have shifted
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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point
Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness.
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Understand the world's most influential consumers and business leaders
Ipsos Global Influentials provides actionable insights into the consumption and lifestyle habits of high-net-worth individuals and top executives.
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Strive for More 2.0: The Female Portrayal Guide for Growth-Obsessed Marketers
The brands that commit to closing the portrayal gap — and pushing beyond traditional narratives — will be the ones that win with women, and all consumers, and drive long-term impact.