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8 Consumer Trends for 2015
The Ipsos Censydiam Institute has compiled 8 consumer trends for 2015 to share with you.
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Mobile Tech Giants' Ecosystems Expand with Wearable Devices
Apple Takes Top Spot as Hottest Wearable Device Brand, Followed by Google and Samsung
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Marketing to U.S. Hispanics on Facebook: Mobile, Culture and Discovery
With the Hispanic population becoming more and more of a force in the U.S., Facebook tapped media, content and technology research specialists Ipsos MediaCT for a closer look at how U.S. Hispanics communicate and consume media.
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FYI: The Twitter Effect: Understanding Twitter's Role in TV Behaviors
At Ipsos, we have done a vast amount of research on the topic of Influencers and TV.
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Two Thirds of Business Decision Makers in the US and Europe See Data Analytics as Important to their Business
Data Analytics Seen as Having the Biggest Impact on Better Serving Customer Needs
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ASI:Live Case Study
Go beyond counting clicks, shares and likes to really understand your digital campaign's impact on your brand. To maximize your investment in digital - you need to know more. With ASI:Live, you can track key performance metrics (recall, brand attitudes and claimed behaviour) with respondents we know were exposed to your digital advertising to really assess your campaign's impact on your brand. This case study illustrates how one client leveraged this approach.
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The Hard Choices That Women Are Making
In Wave Six of our study conducted in Q3 2014, we explore women's priorities as they strive to achieve their aspirations in an uncertain world. Women are evaluating their options thoroughly and are wrestling with hard choices. "Having it all" seems like an aspiration from the distant past - today it's more about trying to make realistic trade-offs in an attempt to design a more satisfying future for themselves and their families.
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83% of Global Internet Users Believe Affordable Access to the Internet Should be a Basic Human Right
Two Thirds (64%) of Users in 24 Country Study More Concerned About Online Privacy Compared to Year Ago
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FYI: Earthquake! How The TV Landscape Continues To Change
With there now existing many different ways to watch TV other than the traditional `live' or DVR formats, there is a lot of interest in the impact of these new formats upon viewing.