FYI: The Twitter Effect: Understanding Twitter's Role in TV Behaviors
At Ipsos, we have done a vast amount of research on the topic of Influencers and TV.
Our recent paper offers a comprehensive view of the level of influence Twitter users' have in the TV space as compared to non-users of Twitter. Not only do Twitter users watch more TV content per week, they are also more likely to share information about what they view, and they are seen by others as individuals with opinions worth listening to. They are early adopters of new TV viewing behaviors, binge watching, streaming on devices or downloading TV apps, and they are more screen-agnostic. Download our paper now to learn more about this important market segment.
