FYI: Earthquake! How The TV Landscape Continues To Change
With there now existing many different ways to watch TV other than the traditional `live' or DVR formats, there is a lot of interest in the impact of these new formats upon viewing.
This Point of View seeks to set out how live TV is faring versus the new viewing options, as well as highlight what devices Millennials and Generation X-ers are using to watch TV. Key findings in this paper will impact networks and advertisers given that:
- Half of adults 18-49 have tried TV Everywhere services.
- Nine-in-ten adults prefer to watch TV shows on a TV set.
- Four-in-ten prefer to watch shows on their own schedule (delayed).
- Three-in-ten binge watch all or most of the shows that they watch.
- The most common ways to watch TV shows, be it daily or monthly, are via live TV, DVR or Netflix, but live TV remains by far and away the leader in this field.
- Outside of TVs, the most popular devices used to watch TV content are computers/laptops, smartphones and then tablets.
