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Social Listening 101: How to understand consumers
We share everything you need to know to get started with social listening: what it is, what you can expect from social listening software, and how you can use it to achieve your business goals.
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Election fairness, confidence in democracy remain a partisan issue
New Axios/Ipsos poll finds overall sentiment consistent with 2019, but that masks significant partisan shifts
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The Point Being: An Ipsos Podcast
A weekly podcast series by Ipsos’ U.S. Polling Team where Chris Jackson, Mallory Newall and guests discuss the latest news on American public opinion.
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U.S. consumer confidence picking up
Despite rising inflation, 1 in 5 Americans report higher-than-usual spending or borrowing
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Ipsos Core Political Survey: Presidential Approval Tracker (11/18/2021)
A majority of Americans approve of Biden's handling of COVID-19.
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Mobility
Are people ready for the autonomous-vehicle future? We imagine the lifestyle changes that could emerge from AVs and the coming car-culture clash as noticeable divides about acceptance of autonomous vehicles break along political lines.
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Housing 2017
Where and how will we live in the future? If Millennials continue to struggle to afford a home, the impact will be felt from finance to consumer packaged goods to home furnishings. We explore how brands can respond and cities can create impactful real estate and housing policies.
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Food
We have conversations with the difference-makers in the food sector about how our food gets to us, where that food comes from today and will come from tomorrow. The answers to these seemingly straightforward questions are in a surprising amount of flux.
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Vice
What even is a vice anymore? This issue of WTF, backed by a global survey, explores the changing morality of “vices.” Will consumer interest be enough to fuel the projected growth in industries like cannabis?
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Gender
The discussion about gender is evolving from representation to a broader definition of expression. In this issue, industry executives and thought leaders weigh in about how these changes will shape business to health care in the coming years.