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Are Engaged Alumni Found or Created?
Have you ever been out driving and noticed a college or university bumper sticker on the car ahead of you? What is the motivation for placing that bumper sticker? Is the driver truly loyal or engaged with the institution? And, if so, was that engagement latent or was it created by the institution?
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Ipsos Supports Creation Of Online Research Standards
Collaborates With Research Industry Authority And Other Market Research Firms To Institute Online Research Accountability
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Net Promoter: A Longitudinal Examination
In our May issue, Tim Keiningham, Senior Vice President and Head of Consulting discussed a paper he co-authored with a team of loyalty experts -- Lerzan Aksoy (Koз University), Bruce Cooil (Vanderbilt University), and Tor Wallin Andreassen (Norwegian School of Management) -- that takes an in-depth examination of the claims made by Net Promoter.
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The Net Promoter Debate
A conversation with Tim Keiningham, Global Chief Strategy Office & Executive Vice President
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U.S. Internet Users Primed For Municipal Wi-Fi Option
One Third Of U.S. Internet Users Express Interest In Locally-Subsidized Wireless Internet Service, According To A Recent Study From Ipsos Insight