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Navigating Consumer Uncertainty in Turbulent Financial Times
Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.
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Majority of Americans say religion and spirituality can bring people together
Yet half say religious institutions have too much political influence
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Most Americans not worrying about COVID going into 2022 Holidays
Axios-Ipsos Coronavirus special edition finds half of Americans say they are back to pre-COVID routines
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Climate change is another worry for prospective parents
ABC News-Ipsos poll finds that a quarter of American 18-45 year olds have climate change-related doubts about having children
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Why charging logistics and infrastructure could be a game changer in making electric vehicles more accessible
Read insights that confirm that investing in EV infrastructure would encourage more people to go electric.
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While still dominant, broken-system sentiment is receding in many countries
Trends suggest elections have a dampening effect on anti-establishment feeling.
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Addressing charging infrastructure concerns may encourage some non-EV owners to purchase or lease an electric vehicle
High purchase cost and charging logistics are the biggest concerns holding non-EV owners back from purchasing or leasing a plug-in hybrid or electric-only vehicle
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Will 2023 be a soft landing?
Experts are forecasting slower growth and cooling inflation. Below we unpack what the numbers say and how people are making sense of this complicated economic landscape.
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Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.