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Democrats are more likely to have stopped purchasing from a company because of politics
New Ipsos poll also finds that nearly two in five Americans have had to delay making a purchase in the last three months because they didn’t have the money
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'Buying American' remains popular, but Democratic support wavers
On the surface, consumer attitudes on buying American have remained steady — but the split between Republicans and Democrats has widened, according to the Ipsos Consumer Tracker.
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Are people feeling tariff price increases already?
An increasing majority of Americans believe that tariffs will raise prices on the goods they buy — but only one in three think it’s fair for companies to pass along those costs along to the consumer, according to the Ipsos Consumer Tracker.
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Ipsos Reveals the Super Bowl’s Best Ads of 2025
Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top-performing ads based on hard data from Ipsos.
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The generational gap on climate change isn’t what you think
Younger Americans’ attitudes on the causes of climate change generally fall in line with those of the general population. The real generational gap is on what is to be done about it, according to the Ipsos Consumer Tracker.
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The Power of Product Testing with Synthetic Data
Read more about generating and evaluating high-quality synthetic data and explore how synthetic data can be applied specifically to product testing.
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Most Americans plan to watch the Super Bowl, but many are more excited for the puppy bowl
About one in six Americans (15%) plan to watch the Super Bowl at a party with friends, according to new data from the Ipsos Consumer Tracker
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America’s love for Valentine’s Day is unbending
Americans are largely sticking with the same Valentine’s Day plans they had in 2023, according to new data from the Ipsos Consumer Tracker
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We know climate change is a thing, but some of us think it’s a good thing?
Four in ten Americans (38%) believe that climate change will have positive effects as well as negative ones, according to new data from the Ipsos Consumer Tracker
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The housing market is crunched, and Americans are feeling it
The number of people who think there's a housing shortage in the U.S. has grown in just the last three months, according to new data from the Ipsos Consumer Tracker