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Food Equals Love
We've been taught from birth to equate food with love. Food manufacturers and restaurant businesses intuitively understand this connection but lack clear direction on how to best leverage this relationship.
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Five Truths That Define Millennials
It seems hard to get away from the word `Millennial' these days.
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Communication In The Connected Edge
In this paper, our colleagues from the UK discuss why simplicity is essential to brand success in the connected world and why brands that have simplicity of purpose, communications and service will be the ones that succeed above others.
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Ipsos Tunes in With Americans: AM/FM Radio Continues to Make Waves in the In-Car Environment
Radio Remains the Preferred Form of Audio Entertainment in the Car, Followed by CDs
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Three Case Studies on Reaching Millennials
With their significant purchasing power compounded by an ability to influence success in-market, Millennials are a major part of a brand's future.
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Because Swipe is Twice as Engaging
In this article, I'm very excited to share the results of a major R&D initiative undertaken by Ipsos to develop a new approach to concept exposure that better reflects this reality — and the reality of how consumers consume information in general.
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Grocery Shopping Path-to-Purchase
In this paper we offer a detailed picture of how consumers go about purchasing groceries for the household. To optimize sales, retailers need to fully understand the entire shopping journey of a consumer in order to maximize share of wallet. Consumers shop at multiple stores for different items, show a predictable pattern in the sequence of the stores they shop at, and exhibit a fundamental need for high quality fresh food.
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The Modern Day Food Gatherer
Download our latest paper for a detailed picture of how consumers go about purchasing groceries for the household.
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Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.