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Advertising Recall for Prescription Drugs Rises
However, Getting More Consumers To Act Gets Tougher, Reveals Ipsos PharmTrends
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Ipsos-Reid/Cook Political Report: Memo to State of the Union Speechwriters: Americans Volunteer the Economy, War, Job Issues, Health Care, Education as Top Problems
Survey Asks Adults to Report in Their Own Words The Most Important Problem Facing the Country, and the Biggest Challenges Facing Their Own Families
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Ipsos-Reid CASH Index: Below 90 For Fifth Straight Month, In Sharp Contrast to Optimism of First Half of Year
CASH Index Fell Below 90 in June and Has Never Recovered;
Was Near or Above 100 Most of the First Five Months of 2002 -
Prescription Drug Ads Prompt Consumers to Seek More Information from Their Doctor
Purchasers Recall Prescription Drug Ads, Ipsos PharmTrends174 Reports
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Doctor Recommendations Of Over-The-Counter Drugs Boost Consumer Loyalty
Ipsos Pharmtrends174 Confirms Over-The-Counter Drug Manufacturers Adopt Prescription Drugs Marketing Tools
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Ipsos-Reid/Cook Political Report: Which Will Drive The Midterm Vote: Bush's Recovering Standing, Or Consumers' Continuing Concerns?
Congressional Party Control Preference All Tied Up Again, After Democrats Took The Lead In August
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Ipsos-Reid CASH Index: Consumer Attitudes Stagnate at Low Level
Ipsos-Reid CASH Index Remains Mired in Negative Territory
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Ipsos-Reid CASH Index: Consumer Attitudes Make Solid Recovery
Recovery Across All Key Factors:
Ipsos-Reid CASH Index Still in Negative Territory, But Rising -
Ipsos-Reid CASH Index: Consumer Attitudes Continue Sharp Decline
Every Element of Index Down from January Levels