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Children's Book Sales Slide in 2002
Sluggish Fourth Quarter Offsets First Half Gains, Ipsos Research Shows
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Book Buyers Continue To Seek Discounts
Weak Fourth Quarter, Smaller Customer Base
Hurt Industry Performance, Ipsos Reveals -
Ipsos CASH Index: Finds New Low At 61.5
Third Straight Drop In Twice-Monthly Study
Ipsos CASH Index Dropped By 25 Points Between May And November 2002, Now IT HAS Dropped Nearly 15 More Points After A Brief Plateau;
It's A Top-Down Consumer Recession, With Macro-Economic Worries But Not Consumer Experience With Spending, Investing Or Job Security Woes
Does That Presage A Big Consumer Bounce Once War Worries Clarify? -
What are a Refrigerator's Contents Worth?
Linking marketing research and zip code data `truly amazing'
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The Super Bowl Scores For Advertisers
Ipsos-ASI Confirms Super Bowl Delivers Millions Of Attentive Viewers For Advertisers
Most Popular And Most-Hyped Ads Not Always Best Remembered, Study Also Finds -
On the 10th Anniversary of NAFTA . . .
More Americans (48%) Believe They're NAFTA Winners, Compared to Canadians (38%), Mexicans (30%)
However, Canadians (44%) Most Likely To Want Closer Trade and Economic Ties with NAFTA Partners, While Americans (39%) Most Likely to Want Status Quo . . .
And Mexicans (33%) Most Likely to Want Less Trade, Economic Ties