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And The Oscar For Advertising Goes To ...
Ipsos-ASI To Survey Oscar Viewers And
Reveal Advertising Winners -
Children's Book Sales Slide in 2002
Sluggish Fourth Quarter Offsets First Half Gains, Ipsos Research Shows
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Book Buyers Continue To Seek Discounts
Weak Fourth Quarter, Smaller Customer Base
Hurt Industry Performance, Ipsos Reveals -
Ipsos CASH Index: Finds New Low At 61.5
Third Straight Drop In Twice-Monthly Study
Ipsos CASH Index Dropped By 25 Points Between May And November 2002, Now IT HAS Dropped Nearly 15 More Points After A Brief Plateau;
It's A Top-Down Consumer Recession, With Macro-Economic Worries But Not Consumer Experience With Spending, Investing Or Job Security Woes
Does That Presage A Big Consumer Bounce Once War Worries Clarify? -
What are a Refrigerator's Contents Worth?
Linking marketing research and zip code data `truly amazing'