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Affluent & Concern For the Environment
Affluent Americans care about the environment – but it’s largely driven by white Affluents. Here’s how to change that.
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Supply Chain Pain and Social Media: Lessons for Brands
Social media conversations and search data around supply chain issues reveal key consumer challenges and opportunities for brands to help address pain points.
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Why Brands Need Social Insight Beyond Mainstream Social Media
Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.
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[WEBINAR] Activating Success: Unified Marketing Measurement Best Practices
Join Ipsos MMA, recently named a leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 for a complimentary webinar featuring Forrester Principal Analyst Tina Moffett.
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The Power of Patient-First: Ipsos Health Industry Webinar Series
Revisit highlights from our virtual summit featuring timely insights for healthcare brands as the industry transitions to a patient-first approach.
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Synthesio, an Ipsos company, joins the Twitter Official Partner Program
Synthesio, an Ipsos company, joined this week the Twitter Official Partner Program (TOPP). This program is the home to best-in-class technology solutions with proven track records of success.
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How can entertainment better reflect all of us?
The Annenberg Inclusion Initiative is a global think tank at the University of Southern California that studies inclusion in all forms of entertainment. Program Director Katherine Pieper explains why holding media companies to account for inclusive representation is worth it, and how that could shape and reflect everyone in the future.
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Identity
As life becomes more complex, people are looking for more control in how they define, express and reflect their identity. In this What the Future: Identity issue, we reveal which forces influence who we are and what brands to media should know about representing and reflecting us in the future.
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Why multiple identities are closer than you think
Identities are complex to form, hard to define and increasingly easier to steal and fake. Author Tracey Follows explains how will we define ourselves and what happens to our legacy identities as they drift through time and space?
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Will virtual spaces be safe places to express our identities?
Will 3D-virtual communities and the metaverse lead to more tightly defined social bubbles? Or will they allow us to connect with people who we wouldn’t be able to meet? Sébastien Borget, who is building one of the leading decentralized virtual gaming worlds, hopes for the latter.