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Ipsos Clients Win Nine David Ogilvy Awards
Budweiser, Ad Council, Clorox and Zillow, were award-winners at the prestigious 25th annual advertising research awards
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Awareness of United Nations’ Sustainable Development Goals is Highest in Emerging Countries
Three-quarters of adults globally have at least some awareness of the Sustainable Development Goals
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Global Consumer Confidence Index Hints at a Global Economic Slowdown
Significant Drops Are Seen in India, Spain, Germany, the U.S., Sweden, Italy and Mexico; Meanwhile, Optimism Gains in Argentina, Saudi Arabia, France, Turkey and China
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The FQ Lounge at Advertising Week
Please join Ipsos’ Virginia Lennon and Natalie Lacey who will be participating in the following panels during a two-day exclusive event hosted by The Female Quotient:
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Flight-shaming: Would you change your travel plans to save the planet?
One in seven say they would pay more for travel with lower carbon footprint than airplanes.
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Are Automakers Overlooking the Journey While Focusing on its Self-Driving Destination?
New Ipsos study reveals most Americans simply enjoy the act of driving their vehicle
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Cleaning Up Digital Ad Pollution
Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives conversion.
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Keeping ‘AI in check’: Another tech giant apologizes for violating privacy
Almost half of those surveyed say AI use by companies should be more strictly regulated.
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Are we getting enough Vitamin-Art in our diets?
Julia Clark’s WTF Beauty article reports on the role of the arts in beauty. Her beauty regime includes a French hair-smoothing system called Cezanne.