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Commuting
How workers commute in the future depends on how and when American workplaces reopen. Ipsos research points to two patterns likely to emerge: more traffic and an upheaval in our routines. What will hybrid work mean for our future commuting life?
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Education
America’s education system faces multiple changes that will impact how it prepares the workforce of tomorrow. The skills that workers need are rapidly evolving. The technology to teach those skills is advancing exponentially. Ipsos asks how do we ensure that we’re aligning education for the future workforce?
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Sports
NFTs, digital media and gambling are increasingly influencing sports and how we will consume them in the future. We explore what this will mean for fans, brands and media.
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Wealth
America’s aging population, growing diversity among the rich and the digital era are changing wealth and luxury in America. Ipsos imagines how these shifts will impact wealth transfer, fiscal policy, retail and luxury through crypto and the metaverse.
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On Thanksgiving, Americans plan to stick to the classics
We investigate what pies and sides are most likely to make an appearance at the Thanksgiving table, as well as America's views on holidays more generally, and who sleeps best at night.
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Most Americans plan to celebrate Thanksgiving this year
Just under half will host Thanksgiving meals in their homes
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Majority looking for change in how U.S. deals with mental health crises
New Ipsos poll, conducted on behalf of the National Alliance on Mental Illness, shows strong desire for mental health professionals to lead mental health crisis response efforts.
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Climate change is increasingly front and center
More Americans express concern about climate change, but will that translate to large-scale change in the way we live and operate?
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Over two-thirds of Americans support ending the practice of Daylight Savings Time
One-third of Americans enjoy pumpkin pie during Thanksgiving
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The kids are all right (and interested in getting vaccinated)
New FiveThirtyEight/Ipsos poll examines sentiments of both parents and school-aged children, finding that children are retaining a positive outlook through the pandemic, and parents and teens aren’t that far apart on views toward vaccines