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Ipsos announces new leader for USA Customer Experience team
Stephanie Bannos-Ryback will provide CX advisory, research and analytics
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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
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Ipsos MMA named a leader in Marketing Measurement and Optimization solutions
Forrester names Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 Report.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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Fewer Americans believe that free speech is secure
Norms around what forms of speech are acceptable are rapidly changing.
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Attitudes of the Affluent Towards Wealth and the Ultra-Rich
Read on to discover how and why the issue of fairness is key to Affluent attitudes.
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The Experience of Race for Affluent African Americans
How do the attitudes towards race differ for the affluent subgroup as opposed to the non-affluent? Read on for surprising insights.
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Negative investment outlook coincides with drop in U.S. consumer confidence
Six in ten say they are now less comfortable making household purchases than they were six months ago
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Ipsos collaborates with Temple University on Face Mask Research
The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more.
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Ipsos Core Political : Presidential Approval Tracker (01/27/2022)
About two in five Americans report they approve of how Joe Biden is handling the presidency.