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Democracy
This issue is about one main division: party identification, that is, whether we lean red or blue. We navigate this complex political atmosphere, share insights on the future of democracy and what citizens and companies can do to keep it together.
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Housing
While the patterns of how and where we live have barely changed, Americans have new expectations for home. Read whether and how these shifts will stick, with Ipsos research to guide brands and retailers to help people get more out their homes.
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Buying
The future of buying will be more digital, including in social platforms and the metaverse, even as people look forward to returning to stores. Here’s what they’ll expect from retailers to make shopping and paying more enjoyable, efficient and easy.
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Entertainment
Entertainment in the future is likely to be digital and increasingly virtual as multiple screens mediate nearly all aspects of our lives. Ipsos envisions what this new reality will mean for creators, platforms, companies, brands and even our cars to engage audiences where they’re headed next.
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On Thanksgiving, Americans plan to stick to the classics
We investigate what pies and sides are most likely to make an appearance at the Thanksgiving table, as well as America's views on holidays more generally, and who sleeps best at night.
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Most Americans plan to celebrate Thanksgiving this year
Just under half will host Thanksgiving meals in their homes
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Climate change is increasingly front and center
More Americans express concern about climate change, but will that translate to large-scale change in the way we live and operate?
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Our Hybrid World: Technology’s Role in Supporting a Balanced Lifestyle
Hear new insights about how consumers are navigating through a hybrid existence and the role brands can play in supporting having a balanced lifestyle.
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Americans are reuniting at Thanksgiving this year
Half of Americans have plans with those outside their immediate household this holiday, a reversal from 2020’s first pandemic holiday
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Most Americans observe Veterans Day, hold veterans in high regard
Investigating how America feels about Veterans Day, how Americans are adapting their behavior in response to climate change, and whether Americans want to keep or jettison daylight savings time.