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Americans say cost of living is on the wrong track
Most Americans want the administration to prioritize working on inflation over other issues
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Americans concerned over bird flu outbreaks, but awareness is limited
Ipsos research examines how much Americans have heard about bird flu and attitudes toward a potential outbreak affecting humans
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Generational Marketing: Breaking free from stereotypes
Read how marketers can break out of the constraints of narrow generational definitions and stereotypes to build stronger brand connections with the consumers that matter most.
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Americans believe sports teams and stadiums are positive for cities
New Ipsos poll also finds that a majority still believe sporting events are too expensive
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The mental health benefits workers want
Below are five charts on how prioritizing workplace mental health can contribute to better performance, the mental health benefits workers feel is important, and who workers want leading the charge
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Progress and Polarization: Global Attitudes Toward Gender Equality in 2025
Ipsos' International Women's Day Survey Reveals Mixed Views on Gender Equality Advancements and Societal Tensions.
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Some Democrats are still voting with their wallets
However, compared to mid-February, slightly fewer Americans report stopping spending to protest a company’s stance on politics
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Three in five Americans say the cost of living is going in the wrong direction
About half say the country generally is off on the wrong track, Reuters/Ipsos polling finds
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Grocery prices are up, and older Americans are most concerned
According to the Ipsos Consumer Tracker, the oldest Americans are most likely to say that their groceries have gotten more expensive. Here's why — and why it matters.
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Americans are feeling much less confident about their economic status
Americans are less confident in their personal economic situation than they were late last year, according to the Ipsos Consumer Tracker: Just 37% say they feel very or somewhat comfortable with their personal economic situation, a 14-percentage-point drop since November.