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Ipsos’ Brand America report explains the international impact of an American brand image
Being an American brand could come with challenges in international markets, according to Brand America 2025, a new 10-country survey from Ipsos.
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People don’t trust AI tools, but use them anyway
Two in three people who use AI tools say they don't trust them, but use them anyway, according to new data from the Ipsos Consumer Tracker
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September 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Declines As Both The Expectations and Jobs Sub-Indices Stumble
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Ipsos Strategy3 recognised by Forbes as one of the World’s Best Management Consulting Firms 2025
Ipsos Strategy3 has been recognised for the fourth year in a row.
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Americans call for greater unity in wake of Charlie Kirk shooting
Majority feel country near “a breaking point” in its disagreements over politics
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What the Future: Wellness
Revisit our webinar to learn how the pursuit of wellness influences every aspect of American life. But that picture is changing faster than ever before.
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Ipsos Data Drops: How the loss of tax credits could affect electric vehicle adoption
Half of Americans don’t know that EV tax credits are set to expire in September, according to Ipsos data. Automakers must adjust their pricing and messaging, quickly, for a chance at growth.
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Digital Healthcare Navigation Faces Awareness and Accuracy Hurdles.
One in three healthcare provider directory users surveyed (33%) report they have encountered outdated or incorrect information.
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Traditional expectations around retirement may be weakening
Findings of an Ipsos poll conducted on behalf of Thrivent Financial
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Bridging the AI Divide: Insights to Activate
Since the modern era of artificial intelligence began in 2022, advancements have come at a breakneck pace. But in the U.S., that hasn’t translated to more users – or less skepticism.