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Healthcare Advertising With a Human-First Approach
Listen in as our guest panelists – advertising experts in the pharma space – describe how they bring the human-first approach into the creative process.
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Drop in U.S. consumer sentiment erases recent gains
Purchasing and investment confidence show the most marked declines
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Nearly three quarters of Americans believe humans can reduce climate change but aren’t willing to change their behaviors
One in four Americans believe climate change is caused by natural patterns rather than human activity
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Here's the Tech that Grocery Shoppers Actually Want in Stores
Tech innovations across the grocery sector have taken a massive leap forward in the past few years. Here's what they’re most (and least) interested in.
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Ipsos Core Political : Presidential Approval Tracker (04/20/2022)
This week's Ipsos Core Political has Biden with a 43% approval rating
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A Metaverse Users Want
Revisit our on demand webinar to hear what consumers want of immersive platforms like VR and metaverse-like experiences.
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Global public opinion about the war in Ukraine
Survey finds unity in concern for Ukrainians, willingness to take in refugees, and wariness of getting involved militarily, but diverging views on sanctions and military support
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[WEBINAR] MISFITS: Train your creative muscle to spark brand growth
Ipsos will share key findings from a meta-analysis measuring end effects and the presence of creativity in video ads to uncover what creativity really means in advertising and the role it plays in delivering end business effects.
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All things inflation
Inflation is the dominant issue of the day, but is affecting Americans of varying income levels differently.
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Majority of Americans recognize significance of Ketanji Brown Jackson SCOTUS appointment
New USA Today/Ipsos poll shows that the public supports Jackson’s nomination by a more than two-to-one margin