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Ipsos Core Political : Presidential Approval Tracker (04/27/2022)
This week’s Ipsos’ Core Political finds President Biden with a 42% approval rating as the economy continues to top the list of problems in the country
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Laughter is the best medicine
How understanding generational differences in comedic sensibilities can help connect your ads with the right people
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Inflation is Americans’ Top Concern, And It’s Not Going Away
COVID is no longer the leading concern for consumers – inflation is now at the top. Here’s what businesses should know.
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London maintains top “city brand” ranking from 2020 to 2022.
London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index. Paris, Sydney, New York, and Rome round out the top-5, but there has been some movement in the bottom half of the top-10 cities:
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Earth
The future of Earth’s climate is worsening and is the dark cloud that hangs over all other futures. But brands have a critical role in collaborating with governments and people to blunt climate change and create a more resilient tomorrow. This issue of What the Future: Earth shows how.
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Here’s what brands can do to reduce climate change
Water is essential to life. This precious natural resource is also necessary for making beer and a host of other products. Molson Coors Beverage Company’s Brandon Watkins discusses how he’s working to ensure that both have a sustainable future.
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How we could live in a changed climate
We’re running out of time to act on climate change and life could get increasingly difficult. Robert Lempert, a coordinating lead author for the Intergovernmental Panel on Climate Change (IPCC) convened by the United Nations, explains what we must do now if we want a livable future.
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Here’s who people think can solve climate change
Americans lag their global peers in concern about the climate emergency and government leaders turn over with regularity. That’s why Gayle Schueller, senior vice president and chief sustainability officer at 3M, says that companies need to make longer-range sustainability decisions.
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How the stuff we buy can become a climate solution
Decades ago, plastics were considered the future. Now there’s too much of it. Ann Tracy, chief sustainability officer of Colgate-Palmolive Company, explains how the world’s biggest maker of toothpaste tubes is redefining the future of plastics.