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Direct-to-Consumer Advertising Continues To Trigger Consumer Action
Vioxx Recall Had Minor Impact On The Effectiveness Of DTCA, According To Latest PharmTrends Research
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Wireless Minutes Clinch The Deal
Quadruple Play Of Bundled Phone, Television, Internet And Wireless Packages Set To Draw Large Number Of Americans, Says Ipsos-Insight
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Confusion About Estate Taxes Reigns Among Americans
Proposed Changes To Estate Tax Legislation May Send Unintended Ripple
Through Life Insurance Industry
According To Latest Ipsos Survey, Americans Sympathetic Towards
Small Business Owners -
Is Direct To Consumer Advertising Putting More Americans At Risk?
Despite The Recent Heavy Scrutiny, Consumers Continue To Support Rx Advertising, According To The Latest Ipsos Survey
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E-Commerce and Digital Entertainment Go Global
Consumers around the world embrace online, transaction-based and
entertainment activities, The Face of the Web study from Ipsos-
Insight reveals -
Consumer Spending For Flowers And Floral Products Tops $6 billion In 2004
Ipsos Study Shows Floriculture Industry Still Struggling To Grow Buyer Base
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More Bang By The Bundle?
Americans Look Forward To Competitive Bundled Communications Services, Ipsos Study Shows
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Pay-Per-Download Remains Most Preferred Fee-Based Method Over Recently Launched Portable Online Music Subscriptions
Quarterly Digital Music Study, TEMPO: Keeping Pace with Digital Music Behavior, Reveals Peer-to-Peer File-Sharing Continues To Be Significant Market Factor