Search
-
Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
-
Shoppers prefer AI explain things and save them money, not recommend products
Shoppers still trust humans more than AI, but AI still has a role to play.
-
Connecting with Parents: Innovation, Inclusion & Insights
Revisit our dynamic roundtable discussion about connecting with Gen Alpha, Gen Z, their parents, and unique ways to uncover insights, diversity and inclusion as a source of innovation.
-
Close to nine in 10 in favour of global rules banning plastics
Strong majorities across 32 countries agree with a range of bans on plastics and byproducts, while there’s slightly lower support for putting more onus on governments and manufacturers.
-
Four Auto Insurance Trends Creating Opportunities and Obstacles
Four developing trends that will shape the auto insurance industry for years to come, with implications for measuring, modeling and managing the auto insurance customer experience.
-
Ipsos poll reveals how people are using generative AI, and for what
New Ipsos report & webinar reflects on three big ways that brands can use generative AI technology to scale, while still keeping human intelligence at the heart of the process
-
Encouraging competition in the app store space
New Ipsos research funded by Meta finds low awareness of alternative app store options
-
What Regulators Need to Know About Third-Party App Installers
If regulators want to create a competitive app installer market, consumers must be able to have a fast, easy download experience, while still feeling safe.
-
What the Future: Wellness
Watch our foresight webinar as we explore the future of wellness and how businesses across industries can support consumers with their goals.
-
Shifts: AI, globalization and social media
From automation to globalization, systemic shifts can create new risks. Ipsos Strategy3’s Trevor Sudano looks at three of these macro-level causes and effects.