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Is Direct-to-Consumer Advertising for Drug Samples Effective?

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Americans Continue To Embrace Potential Of Digital Music

Ipsos-Reid's Quarterly Digital Music Study, TEMPO: Keeping Pace With Online Music Distribution, Finds Americans' Digital Music Appetite Remains Strong Throughout 2002

Over 100 Million Americans Have Listened To A Pre-recorded CD's On Their Computer, And Roughly 60 million Have Downloaded

More Consumers Are Asking Their Doctors for Drug Samples - By Name

Ipsos PharmTrends Finds Patients Increasingly Savvy

Prescription Drug Ads Prompt Consumers to Seek More Information from Their Doctor

Purchasers Recall Prescription Drug Ads, Ipsos PharmTrends174 Reports

Doctor Recommendations Of Over-The-Counter Drugs Boost Consumer Loyalty

Ipsos Pharmtrends174 Confirms Over-The-Counter Drug Manufacturers Adopt Prescription Drugs Marketing Tools

Ipsos-Reid CASH Index: Key Economic Indicators Tied to Voting Behavior in November Elections

Ipsos PharmTrends174 Leads Industry Since 1997

Research service first to identify key growth trends

Satellite Radio: Americans Aware, But Will They Pay?

An Estimated One-Half Of Americans--Roughly 100 Million People--Are Aware Of The Recently Launched Subscription Services

Twenty And Thirty-Something Males Drive Awareness Of Emerging Broadcasting Technology

File Sharing And CD Burners Proliferate

An Estimated One-Fifth Of Americans--About 40 Million People--Have Downloaded Digital Music From File-Sharing Services

As Many As 25% Of Americans Own PC-based CD Burners

Ipsos acquires ACNielsen Vantis

Move strengthens its leading positions in U.S. Marketing Research and Consulting