Search
-
How fragmented youth identities will shape brand strategy
Teens’ relationships with entertainment platforms are shifting as rapidly as their sense of self. But for the brands, content creators, and institutions that embrace change, tomorrow’s media landscape will be a “playground of opportunities,” says Paramount Advertising’s Shivani Gorle.
-
Teen and brand relationships might stay complicated
With a camera and screen in every pocket, today’s global media landscape is more dispersed than ever. YouTube’s Robin Watson thinks that trend will only continue, with teens forming stronger ties to brands and content creators alike.
-
Teens aren’t what you think anymore. Here’s why you need a new playbook
Today’s teens are coming of age in a fast-changing world, and they’re doing it differently than teens of the past. What the Future editor Matt Carmichael discusses the life stage shifts, anxieties and hopes that will define the teenage years in the decades to come.
-
Equality Lounge @ CES 2024
Ipsos is proud to partner with the FQ Equality Lounge®, advancing equality together with other leading and forward-thinking brands.
-
Global Trends 2023: A new world disorder
74% agree that their government and public services will do too little to help people in the years ahead.
-
How young Americans view the wars in the world right now
Below are five charts on opinion about Ukraine and Israel, the generational differences that divide Americans, and the role the economy plays in shaping views toward U.S. involvement
-
Reuters/Ipsos Survey: Israel Hamas War and the 2024 Election
New Reuters/Ipsos polling on the Israel-Hamas war and the 2024 election
-
Conversations with AI, Part III: How AI boosts human creativity in ideation workshops
By changing perspectives and rephrasing the issues, better answers can be found. Tips for overcoming the four hurdles of workshops.
-
The Role of YouTube Connected TV in Offline Action & Behavior Change
YouTube commissioned research with Ipsos to understand if ads on YouTube CTV vs. linear TV impact viewers differently, specifically in driving offline actions and behavior changes. Here are the results.
-
Elections & social media: the battle against disinformation and trust issues
Do people feel that disinformation has had an impact on political life in their country? Are they concerned that disinformation will impact the next campaign?