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Reuters/Ipsos Data: Core Political (03/20/2019)
Immigration and healthcare remain the most important issues facing the country.
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Americans Are United on Climate Solutions
A majority of Americans are concerned about climate change and want Democrats and Republicans to work together on solutions, according to our latest Ipsos poll.
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Six Conceptions of Nationality
Across the world, and often within each country, perceptions of nationality range from very restrictive to all-inclusive. Ipsos found that various conceptions of nationality can be categorized into six types. We explore the six segments, and how they differ in key countries.
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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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Reuters/Ipsos Data: Core Political (03/13/2019)
President Trump's approval rating is slightly up since last week.
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Reuters/Ipsos Data: Core Political (03/06/2019)
President Trump's approval rating is strong among Republicans, but remains very low among Democrats.
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Global Study: Majority Believe Political Divisions are Dangerous for Society
Americans are particularly worried about political divisions, but less than a third regularly converse with people who have opposing views
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Six Conceptions of Nationality: A Global Segmentation Based on Inclusiveness
Ipsos segmented the adult population of 25 countries into six groups reflecting their concept of nationality
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Global study: Half of men think they’re expected to do too much in the fight for gender equality
Despite this, attitudes are changing: two-thirds say achieving gender equality is personally important, including six in ten American men
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The Future of Stakeholder Forecasting
View our on demand webinar to hear how tracking sentiment of Veteran Affairs related issues across time can help stakeholders make informed data driven decisions.