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2023 Effie US Trends Report: Lessons Learned From Award-Winning Ads
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.
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Ipsos at Cannes Lions Festival 2023 to demonstrate how Creativity x Empathy puts the extra in the ordinary for brand success
At Cannes Lions, Ipsos experts will bring the latest trends, insights, and creative breakthroughs that are shaping the Turbulent Twenties and highlight new analysis on the three things that have been revealed as fundamental driving brand growth.
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How science can pull more value from existing crops
Katy Galle, senior vice president of research, development and sustainability at Ocean Spray, explains why brands should continue to develop sustainable, affordable and flavorful food through conventional agriculture and unconventional thinking.
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How Brands Can Get It Right With TikTok Ads
Advertising on TikTok means following the same fundamentals of good practice as for any other channel.
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Ipsos Update – May 2023
Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Will the 2024 presidential election be 2020 all over again?
Below are five charts on what the public thinks about Biden’s and Trump’s plans to run for president in 2024.
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Researchers at Ipsos, the University of Chicago, and University of Michigan present new analysis on the lifesaving impact of public safety early warning systems in Ukraine
Public safety alerts have saved countless lives in Ukraine — but lose effectiveness over time, according to new study
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Navigating Social Issues: When and how to speak out
Five pieces of actionable guidance for corporate leaders as they determine what to speak out on and how, with a focus on maximizing opportunity and limiting risk.
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Diversity & Inclusion Research Insights
Our research exposes uncomfortable truths, while our experts forge a new path forward.