2023 Effie US Trends Report: Lessons Learned From Award-Winning Ads

Ipsos is proud to have partnered with Effie, the world’s largest global community of thinkers and practitioners of marketing effectiveness, to share trends and actionable lessons to help advertisers develop award-winning creative that stands out from the crowd.

This much anticipated report, which analyzed winners and finalists in the 2022 Effie Awards U.S. competition, delivers a snapshot of Effie winners, distils some pearls of wisdom, highlights best practices for Marketers, and celebrates award-winning case studies that bring the principles to life.

Access the 30+ page report now for a detailed understanding of how the four pillars of the Effie Framework will drive success:

1. Challenge, Context & Objectives: Our analysis shows that Effie winners set clear and specific objectives when building their campaigns, which enable them to effectively achieve measurable results.
2. Insights & Strategy: Strategic research leads to more effective work. Winning campaigns understand the consumer by conducting more research and earlier in the process.
3. Bringing the Strategy & Idea to Life: There is no shortcut to effectiveness through the number of channels used or the amount of money spent.
4. Creative Content Analysis: The key creative theme to effective campaigns continues to be challenging conventions. Diversity, equity, and inclusion must be a sustained focus for advertisers.