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Only half of men think feminism benefits both sexes
Most women (66%) think feminism benefits both sexes, but only half of all men agree, and only half of people under age 34, according to the Ipsos Consumer Tracker
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Avoiding the Activist Trap in ESG Marketing
Read why companies need to look beyond the loudest voices in the room, move their focus beyond the Activists, and focus on engaging the ‘overlooked middle ground’ in their ESG initiatives.
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Health & Lifestyle
Uncover cutting-edge developments in wellness, aging and personal care. This section delves into evolving concepts of health, beauty, parenting, identity, relationships and the changing dynamics of modern lifestyles across generations.
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Consumer & Shopping
Dive into evolving consumer behaviors, spending patterns and retail innovations. This category examines wealth distribution, sustainable consumption and the transformation of shopping experiences in the digital age, including the impact on personal finances.
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Ipsos announces winners of 2025 Ipsos-CARD Dissertation Proposal Award
Winners to present research in webinar on March 11
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Panda Express, Whataburger, and Chick-Fil-A earn top spots in Ipsos’ 2024 QSR/Fast Casual Restaurant Digital Ordering Performance Study
Of the 26 QSR brands evaluated in this year’s report, Panda Express achieved the highest overall score (at 80 out of 100).
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SAA/Ipsos Webinar Recording: The Forces and Trends Shaping Consumer Behavior
What does the future hold for the automotive industry?
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Most did what they told us they would when it came to watching the Super Bowl
According to the Ipsos Consumer Tracker, a majority of Americans watched Super Bowl LIX — but only a few watched with friends or at a bar or restauraunt.
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'Buying American' remains popular, but Democratic support wavers
On the surface, consumer attitudes on buying American have remained steady — but the split between Republicans and Democrats has widened, according to the Ipsos Consumer Tracker.