Only half of men think feminism benefits both sexes

The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.

Why we asked: There is a lot of interest these days in the political and social attitudes and opinions of younger consumers (Gen Z, or iGen) and especially the younger men.

What we found: Most women (66%) think feminism benefits both sexes, but only half of all men agree, and only half of people under age 34. Most men (55%) think that traditional gender roles make society stronger, an attitude that also skews younger. Half of men think feminism has disadvantaged men in dating (vs. 30% women), also skews younger.

Some of these attitudes might stem from a belief held by 42% of folks and 37% of men who think demographics are zero-sum – that for one group to gain, another has to lose. But back to the initial statement of benefiting both: Older generations (66% of those between 35 and 54 and 60% of those aged 55 and up) lean more toward the opinion that “a rising tide lifts all boats.”

More insights from this wave of the Ipsos Consumer Tracker:

Americans are feeling much less confident about their economic status

It's not just eggs: Americans feel prices are higher on most goods

Many Americans are losing faith in the safety of air travel

Republicans and independents are feeling more threatened

The Ipsos Care-o-Meter: What does America know about vs. what does America care about