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Another round of mixed economic signals
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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ARF David Ogilvy Awards & Creative Effectiveness 2023
The Advertising Research Foundation David Ogilvy Awards are the premier competition to honor the best-in-class insight- and data driven advertising campaigns.
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How AI can reduce the friction in work and life
AI assistants may not solve every problem — but by reducing the friction of everyday tasks, they could transform work and life, says Salesforce’s Peter Schwartz.
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A guide to illicit trade assessment
Measuring and understanding the size, shape, and impact of illicit trade
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The Up (and Down) Side of ESG Scrutiny
As climate change, economic strife, and community malaise hit closer to home, people are feeling expected to align their wallet with their social conscience. While price, product, and service will always be key, how companies measure up on ESG initiatives is going to be a much bigger factor in future purchase decisions.
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Many insured Americans feel insurance falls short of providing affordable access
The Patient Experience Survey from PhRMA/Ipsos finds many insured Americans are worried about insurance-related barriers and out-of-pocket costs for their medications
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Why payment card surcharges don’t add up for merchants
While customers are willing to accept the increased cost of goods sold due to inflation, they are unwilling to accept having credit and debit surcharge fees passed onto them.
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Americans are noticing shrinkflation, and they’re not happy
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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How better customer experience can support stressed caregivers
With easier and more accessible customer experiences, brands can offset the stress of modern motherhood, says Ipsos’ Sarah Morrow.